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Defining Diversity

What Diversity Means to Us

Diversity, DEI, Inclusion. You can’t overhear a business conversation or read an article about the universe of work without those terms popping up. We’ve heard them so much that they’ve almost lost their meaning. It’s far too easy for us to signal we care with words rather than do the hard work to make those values a reality in practice. The Creative Executive aims to put action behind these words, and the first part of our effort is to define what diversity means to us.

What Diversity Means To Us - The Creative Executive

Late in 2021, a Washington Post article detailing the racial gap in corporate America struck a chord. The Creative Executive has always been committed to helping build inclusive and psychologically-safe work cultures that create room for everyone to do great things. But, in 2020, we had to reckon with the fact that our coaching team and staff were almost exclusively white women. We committed to building a coaching collective that better reflects not what exists in corporate America now. Frankly, it needs a lot of work. We committed to building an aspirational model of what we hope the future of the business landscape will look like. Race and gender are the foundation, but we have found that diversity is valuable in multiple ways within our coaching team. Diversity manifests in our coaches’ sensibilities and client approach, industry expertise, languages they speak, personal and cultural backgrounds, coaching methodologies, frameworks, and specialties.

As organizations built by and sustained by humans, diversity should be innate. We believe that everyone can have a seat at the table. But, our table might need to get bigger, and there might need to be some structure and accountability at the heart of our efforts. Honestly, we might need to throw out the old rule book. There’s no precedent for what we are and will experience as organizations and as a society going forward.

Diversity is Good for Business

One thing is for certain. Sustained diversity initiatives are good for business, from hiring and retaining talent to leadership succession to financial returns. It’s imperative not to think of diversity initiatives as a line item. Rather, as part of the holistic strategy behind your business. We love how Caroline Wanga, CEO of Essence Communications, talked about this at Culturati Summit 2021. Healthy companies don’t have a separate DEI approach, she said. They integrate this philosophy across the business, from talent and professional development to the products and services they sell.

Your business’s bottom line and future growth depend on your continued dedication and commitment to building inclusive work cultures. A work culture that provides equity in opportunity, creates a sense of belonging, and fosters diversity in thinking, backgrounds, experience, and talents.

You’ll be hearing a lot from us this year, and we’re passionate about this subject. It’s essential to the running of The Creative Executive and how we coach and support our corporate clients. We’re so proud of The Creative Executive team, and we can’t wait to introduce them to you. Follow us on LinkedIn as we debut our new brand campaign in the coming weeks.